Cost per Lead 1,4$ and ROAS 400% for online sales training
And no one rejected ad in a risky theme
Client
Online course on how to create a profitable business on handicrafts
The aim
Make at least x3 of advertising budget through Instagram and Facebook. Initially, the launches were carried out on the other social network, and the target was good there. However, the desire to scale the business led to Instagram and Facebook.
Project's funnel
A person registers for a free 4-day course on the promotion and sales of needlewomen. On the 4th day, the training itself is presented and applications for the course are collected.
Important
We worked with a new advertising account on Facebook, so we started long and hard (raised the limit of 600 rubles - it's less than 10$ per day to an acceptable value of 3 weeks).
The theme of a profitable business potentially has high risks of blocking, so the aim was also not to get rejected ads and to continuously conduct an advertising campaign.
Total for 1.5 months of the advertising campaign:
1 Didn't get even a single rejection
Online course on how to create a profitable business on handicrafts
The aim
Make at least x3 of advertising budget through Instagram and Facebook. Initially, the launches were carried out on the other social network, and the target was good there. However, the desire to scale the business led to Instagram and Facebook.
Project's funnel
A person registers for a free 4-day course on the promotion and sales of needlewomen. On the 4th day, the training itself is presented and applications for the course are collected.
Important
We worked with a new advertising account on Facebook, so we started long and hard (raised the limit of 600 rubles - it's less than 10$ per day to an acceptable value of 3 weeks).
The theme of a profitable business potentially has high risks of blocking, so the aim was also not to get rejected ads and to continuously conduct an advertising campaign.
Total for 1.5 months of the advertising campaign:
1 Didn't get even a single rejection
2 We spent more than 100,000 rubles (1400 $) on ads (from a zero account) at an acceptable price for a lead. The cost per Lead was 100 rub or 1,4$.
3 Made a ROAS of 400% and successfully fulfilled the plan!
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Want to get free consultation on optimization of your advertising strategy?
Our services includes
Analysis of current marketing strategy
We scrutinize your previous advertising and how it is connected with business results
Sales funnel optimization
We'll cover the maximum number of your clients
Creation suitable Ads
Ads, which give the maximum conversation
Reaching stable ROAS
We scale the advertising campaign while maintaining the ROAS
